top of page


Karen Long, BetterBiz Consulting's founder, possesses over 25 years of professional experience in the areas of accounting, operations and human resources.  


Karen began her career as an Assistant Controller for a construction company.  From there, she moved onto managing a manufacturing company where she was responsible for financial administration, recruitment, benefits administration, employee relations, policy development, compensation studies, payroll, marketing and advertising.  It was here that she got her first exposure to all of the intricacies of running a business. 


After a few years, Karen decided to focus solely on human resources and moved onto managing the human resources department for a Richmond, VA area Fortune 100 wholesale grocery company.  During her tenure, she pursued and earned her Professional in Human Resources (PHR) Certification.


In 2003, Karen decided to fulfill her lifelong ambition of becoming an entrepreneur and small business owner.  After much research, she brought a brand new concept in children's parties to the Richmond area when she opened her first location of a national, retail franchise called Pump It Up.  In 2007, she expanded her business to include a second, Richmond location.  


In 2010, Karen sold her retail business to pursue another lifelong dream... becoming a Mom.  After taking a year off to enjoy her most rewarding role in life, she decided to begin her next venture -- BetterBiz Consulting.  

Karen's professional and entrepreneur experiences in all facets of running a business make her uniquely qualified to offer valuable insight and assistance to entrepreneurs, whether you are a new business owner or a business owner who wants to expand your operation.  Further, her strong financial acumen brings another layer of value to her business plans and helps create an accurate picture of the bottom line you can expect when you meet your proposed objectives.

Karen has helped numerous clients all over the United States with their accounting, human resources and business plans.  Thanks to the ability to work remotely, there are no geographical limitations!

Karen lives in Richmond, VA with her fiancé, Derek, their daughter, Eden and their two dogs, Gracie and Oswald.  In her spare time, she likes to garden, upcycle furniture, binge-watch Netflix, explore new restaurants with friends and enjoy Richmond's many amazing activities and events with her family.

Karen Long
bottom of page